Capacity building

Training and awareness

Most infringement at a tournament is not defiance — it is a hotel manager, a shuttle operator or a city events officer who never knew a licence was required. Training is therefore a condition of the label, not an accompaniment to it: no user is asked to meet criteria they have not been taught.

Training tracks by sector

Broadcasters and digital platforms

Covers

Blanket versus per-use licensing, cue sheet discipline, neighbouring rights, clip and highlight reuse, sponsor-supplied audio.

Format

Half-day clinic plus a reporting template walkthrough.

Hotels and hospitality

Covers

Public performance in lobbies, bars, gyms and function rooms; background music suppliers; event and DJ contracts; delegation hosting obligations.

Format

Two-hour briefing for general managers and F&B leads.

Fan zones, stadiums and event promoters

Covers

Set lists and reporting, live performance clearances, screen content, PA music, third-party activation clauses.

Format

On-site walkthrough with the venue operations team.

Host city councils and public authorities

Covers

Licensing conditions in permits and tenders, public event obligations, municipal screens and civic activations.

Format

Policy roundtable with the national copyright office.

Transport and tourism operators

Covers

Music on coaches, shuttles, airport lounges and tour products; in-vehicle media; packaged experiences using local repertoire.

Format

Sector workshop with the operators' association.

Advertising, marketing and betting

Covers

Sync rights for campaigns, voice and likeness, jingle commissioning, influencer usage, territory and term limits.

Format

Agency-side clinic with template term sheets.

Merchandising and fashion

Covers

Design rights, print and pattern ownership, artisan sourcing, counterfeit reporting, licensed manufacture.

Format

Designer and buyer session, linked to the fashion registry.

Creators and their organisations

Covers

Split sheets, registration, metadata, ISRC and ISWC, negotiating fees, understanding collective management statements.

Format

Business clinic run inside the song camps.

Materials

Sector one-pagers stating exactly which licences each type of user needs.
Reporting templates: cue sheets for broadcasters, set lists for venues, playlists for hospitality.
Model contract clauses for suppliers, DJs, agencies and activation partners.
A plain-language rights guide in English and Kiswahili.
Self-assessment checklist mirroring the CFL criteria.
Counterfeit and infringement reporting route for designers and photographers.

Awareness calendar

T-18 months

National awareness roundtables in Nairobi, Dar es Salaam and Kampala with copyright offices and collective management organisations.

T-12 months

Sector clinics open; song camp business clinics run alongside creation sessions.

T-9 months

Public launch of criteria and training materials at the Mashariki Creative Economy Expo.

T-6 months

Host city council and procurement briefings; sponsor and agency sessions.

T-3 months

Venue and hotel on-site walkthroughs; delegation hosting briefings.

Tournament

Help desk in each host city, spot-check feedback and same-week remediation support.

Request a session

Training is delivered with national copyright offices and collective management organisations in each host country, and is free for entities in the application pipeline. Register interest through the application form and note the sector track you need.