Evaluation

Impact and evaluation

A label that is never measured is a logo. This is the evaluation framework the programme commits to: four dimensions, defined indicators, named data sources, and published results — including the ones that do not flatter the model.

Economic benefit

Did lawful use create measurable value?

Licence revenue collected in each host country during the tournament window, against the same window in the previous year.
Number and value of new licences issued to hotels, fan zones, transport and hospitality operators.
Commercial placements of song camp works across broadcast, sponsorship and advertising.
Fees paid to designers, photographers and visual artists for tournament-related commissions.

Data source · Collective management organisation statements, licensing records, sponsor reporting.

Creator remuneration

Did the money reach the people who made the work?

Share of song camp participants with a confirmed split sheet and registered work.
Median time from use to distribution of royalties.
Number of creators receiving a first-ever royalty distribution through the programme.
Proportion of catalogue works with complete ISRC, ISWC and credit metadata.

Data source · Camp records, registration confirmations, distribution statements.

Public perception

Did attitudes to copyright change?

Awareness of the label among fans and among labelled businesses, measured before and after.
Recognition of the label as a factor in choosing a venue or broadcaster.
Media coverage volume and sentiment on copyright and the creative economy.
Reported willingness of unlabelled businesses to seek the label.

Data source · Baseline and endline surveys in the three host countries, media monitoring.

Quality of collaborations

Did the institutions actually work together?

Number of formal agreements between federations, copyright offices, collective management organisations and creator associations.
Verified participants by category and country, and retention through renewal.
Complaints raised, resolved and time to resolution.
Sponsor and federation procurement decisions that applied the CFL condition.

Data source · Registry data, secretariat case log, partner reporting.

Measurement cycle

Baseline

Established before the awareness campaign begins, so change is attributable rather than asserted.

Mid-term

Reviewed at the Expo launch and again three months before kick-off, to correct the programme while correction is still possible.

Endline

Collected within ninety days of the final, before institutional memory disperses.

Publication

Results published in full — including indicators that did not move — so replication elsewhere rests on evidence rather than advocacy.

Reporting principles

No indicator without a named data source and an owner.
Negative results are published alongside positive ones.
Personal data of creators is aggregated before publication.
The evaluation is designed with the national copyright offices, not delivered to them.

Evaluation findings feed directly into the criteria. Where an indicator shows a criterion is unworkable for a sector, the criterion is revised at renewal rather than quietly ignored.

See the current criteria