Copyright Friendly Label

Launch

Mashariki Creative Economy Expo

The Expo is the public launch, partnership marketplace and first demonstration of the model — where the label moves from a framework on paper to a working registry with music, partners and commitments attached.

Mlimani City Conference Hall · Dar es Salaam, Tanzania

Two-day programme

Day one

Morning

Opening plenary — Beyond the Game: building copyright-friendly football tournaments through music licensing. Federations, CMOs, copyright offices and broadcasters on one stage.

Afternoon / evening

Premiere of the AFCON 2027 song camp catalogue, followed by the unveiling of the public CFL registry.

Day two

Morning

Music licensing and producer business clinic: ownership, contracts, royalty management and investment readiness.

Afternoon / evening

B2B licensing marketplace matching rights holders with broadcasters, hotels, fan zones, sponsors and digital platforms.

What launches here

  • The public registry of verified broadcasters, hotels, fan zones, venues, federations and sponsors.
  • The metadata-complete AFCON 2027 music catalogue with published licence summaries.
  • Broadcaster premiere schedule and venue activation calendar.
  • Sponsor and federation commitment framework.
  • Press kit, creator credits, FAQs and rights-safe media assets.
  • Twelve-month implementation plan and financing commitments.

International collaboration

Developed with CISAC, the world's leading network of creators' societies, and convened by Culture and Development East Africa (CDEA).