Training
Impact
Sustainable Creativity is the capacity of societies to continuously generate, sustain, share and renew creative expression across generations, while ensuring that creators, communities and the cultural ecosystems on which creativity depends can thrive.
Kenya · Tanzania · Uganda — AFCON 2027
Copyright compliance, made visible, made valuable.
The Copyright Friendly Label mainstreams copyright compliance throughout the AFCON ecosystem. It makes compliant organisations visible — and turns responsible use of music, broadcast, photography and design into an asset for AFCON, the host countries, broadcasters, sponsors and every participating business.
Musical works
CFL broadcasters
Hotels, fan zones & venues
Fashion designs
Sponsors
Federations
Policymakers
Artwork creates value
Music, audiovisual, visual arts, fashion design content are not optional extras — they are part of the business model of the industries that use them. The Copyright Friendly Label recognizes the value artistic works create across sport, hospitality, tourism and media.
That value should be shared and recognized. Entities that respect creator rights distinguish themselves as copyright-friendly partners, turning responsible use into a collective mark of trust and a competitive advantage for AFCON, host countries and African culture.
Create
Song camps produce an original, licensed African repertoire for AFCON — registered, credited and ready for lawful use across the tournament.
Browse the catalogueBroadcast
Verified broadcasters distinguish themselves by airing licensed works, reporting accurately and respecting creator rights.
See the broadcastersHost
Hotels, fan zones and event venues earn the label by holding proper public-performance licences, turning compliance into a competitive draw.
See the venuesFashion design
Football fashion and fan wear are authored works, published with designer credits and clear licence terms under the label.
See the collectionPartner
Sponsors and commercial brands align with labelled broadcasters, hotels and venues, adding reputational and economic value to their investment.
See the sponsors
Advocate
Statements, photography, visual art and campaigns spread the message that creative work has an owner, a value and a rights status.
Enter the hubCommit
Football federations and local organising committees make CFL recognition a condition of procurement, accommodation and hospitality.
See the commitmentsPolicy
Government and regulatory bodies embed copyright-friendly criteria in permits, tenders and host-city agreements, scaling the label from event to national practice.
See the bodiesWhy the label
Four things the label delivers
Branding
A visible mark that tells partners, sponsors and fans that this business uses creative work lawfully.
Economic value
Informal use becomes traceable, licensed and paid — and labelled entities get first access to the catalogue.
Creators' rights
Composers, performers, photographers and designers are identified, credited and remunerated.
Culture of respect
The durable outcome: creative work is understood to have an owner and a value, long after the final whistle.
Objectives & roadmap
From the pilot tournament to AFCON 2027 and on to the 2030 World Cup.
Read the frameworkTraining & awareness
Sector clinics for broadcasters, hotels, councils, transport, agencies and creators.
See the tracksImpact & evaluation
Indicators on revenue, remuneration, perception and collaboration — published in full.
See the indicatorsLaunch
Mashariki Creative Economy Expo
The platform, the registry and the first catalogue premiere together in Dar es Salaam, with a two-day programme of plenaries, licensing clinics and a B2B marketplace.